Artikel

Aplikasi customer relathinship management [CRM] dalam layanan informasi di Perpustakaan :

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Penilaian

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Customer relationship management is a marketing strategy that builds profitable business relationship with selected prospect customers and the aim is to create customers loyalty. The CRM concept is appropriate when applied at library services, in order that the library can provide satisfied information services which will create library user loyalty. In addition, the application of CRM in library services will has promotion value, because the satisfied user will tell and recommend to use the library to other people [word of mounth]. Moreover, the library service which based on CRM is possible to be a fee information service. In order to apply CRM effectively, so the library must have professional staff and they understand the CRM concept. In addition the library must apply information technology especially interactive media [internet].ifa.

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Informasi Detail

Judul Seri

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No. Panggil

J 020 Pal

Penerbit

: .,

Deskripsi Fisik

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Bahasa

ISBN/ISSN

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Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

PalimpsestTahun II, Nomor 2, Desember 2010 - Mei 2

Subjek

Library
Customer Relationship Management
Information Services

Info Detail Spesifik

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Pernyataan Tanggungjawab

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