Artikel

Marketing politik di media massa dalam pemilu 2009 :

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Penilaian

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The phenomena of general election in 2009 shows that political marketing is an important part of winning the competition. This marketing approach has been transparently used since 1999 and continued to 2004. However, its more intensive use could be seen in the last general election in 2009. It was probably the era of an image industry which force an individual and a party to construct their best image in mass media. The more democracy following the fall of new order enables all political power to complete fairly. This condition is in line with the wind of press independence which grows as a developing industry. In relation to the general election, mass media can be synergetic with political agents or the candidates. For the media, politics is considered as a product or service which has a high economical value; and for the politicians, mass media is a means of political communication to raise their popularity. ifa.

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Informasi Detail

Judul Seri

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No. Panggil

J 2X7.205 Kom

Penerbit

: .,

Deskripsi Fisik

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Bahasa

ISBN/ISSN

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Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Komunika3, Nomor 2, Juli - Desember 2009233-246

Subjek

Mass Media
General election 2009
Marketing
Politics
Setting agenda theory
Spiral Silence Theory

Info Detail Spesifik

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Pernyataan Tanggungjawab

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