Judul asli: creativity in publik relation. Indeks: 187-182 hlm.
Bibliografi 227 - 229.
Bibliografi hlm. 263-266.
Judul asli: Basic marketing research. Indeks hlm. 538-540.
Judul asli: Basic marketing research. Indeks hlm. 407-408.
Bibliografi hlm. 185-189.