Artikel

Pengaruh zakat pada perilaku konsumen Islami :

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Ads are highly influential in consumer behavior in the conventional perspective. They affect consumer behavior in cultural change and lifestyle resulting in a vicious circle that will never end. Culture and consumer lifestyle will affect marketers in promoting their products in the form of advertising in both print and electronic media, whether in the form of leaflets or billboards. Running these ads will affect change in lifesyle and consumer culture in everyday behavior. Consumption on the basis of conventional consumer behavior is based on the desire [want] or the principle of utility, so that purchases made are not well planned. Whereas in Islamic consumer, behavior was not influenced by advertising. Because consumption is based on the need [need], the ads are merely a basis for selecting the goods/products that will be purchased according to his/her needs. Consumer behavior conducted for the purpose of shari'a maqasid for people maslahah. Consumption is done not only...ifa.

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Informasi Detail

Judul Seri

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No. Panggil

J 2X7.105 Sub

Penerbit

: .,

Deskripsi Fisik

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Bahasa

ISBN/ISSN

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Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Substansia2, Nomor 1, Maret 201147-63

Subjek

Zakat
Advertisement
Consumer Behavior

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

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